Roger Cunningham

About Roger Cunningham

Visionary revenue team leader with a history of establishing and expanding businesses across diverse sectors. Adept at driving strategic initiatives to maximize revenue generation, client acquisition, and brand growth. Recognized for crafting and executing tailored marketing strategies, incorporating content creation, email, and social media campaigns, as well as orchestrating impactful marketing video production. Proven success in translating client needs into results-driven strategies, leveraging innovative techniques, including innovative cold calling tracks, strategic alliance networking, and ideal customer profile driven prospecting. Analytical approach to performance evaluation, utilizing data-driven insights to enhance campaign reach, penetration, and overall ROI. Expertise in fostering high-profile client relationships and building teams for exceptional revenue outcomes. Demonstrated ability to innovate sales processes, optimize resource allocation, and lead teams to achieve unprecedented success.

Experience

1. Business Strategist

   MDI | Minnesota Diversified Industries

   Feb 2025 — Present · Minneapolis, MN, US

   Developing and executing go-to-market strategies that drive product adoption and revenue growth; heavily focused on strategic pricing and product/service differentiation- Spearhead market research to help teams understand customer needs, market trends, ICP (ideal customer profile), messaging, and positioning that resonates with the target audience- Champion and execute innovative projects that increase market penetration. Lead cross-functional change management efforts to ensure the smooth execution of new initiatives- Analyze customer data and behavior to guide targeted marketing efforts and improve engagement- Evaluate current business models and suggest enhancements or new models that improve revenue streams and operational efficiency. Forecast market trends- Assist with leading lifecycle and product testing, turning data into compelling, differentiated product content to use for lead generation efforts and sales enablement tools- Develop KPIs and frameworks for monitoring business performance. Track progress against strategic goals and recommend adjustments to ensure optimal outcomes- Lead cross-functional teams to execute strategic initiatives, ensuring timely delivery and successful outcomes- Build and maintain strategic partnerships with key stakeholders, including clients, vendors, and industry influencers, to leverage opportunities for growth

Education

• New York University

  Certification in Digital Marketing, Digital Marketing

• Colorado Mountain College

  Ski/Snowboard Production and Marketing

• The University of Texas at Austin

  BA, English, minor in Communications

Skills

• Sales Process
• Marketing
• Sales
• Networking
• Management
• Sales Presentations
• Social Networking
• Sales Operations
• Teamwork
• B2b
• Small Business
• Account Management
• Recruiting
• Business-to-Business (B2b)
• Social Media
• Leadership
• Business Development
• Direct Sales
• Time Management
• Entrepreneurship
• Digital Marketing
• Sales Recruitment
• Salesforce.com
• Selling
• Start-Ups
• Cold Calling
• Training
• New Business Development
• Sales Management
• Customer Relationship Management (Crm)
• Crm