Roger Conner
- Role
- Senior Director of Marketing at Worktogether Talent Consulting
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Roger Conner
I am a results-driven senior-level marketing, content and communications leader with 12+…
Experience
Senior Director of Marketing
Worktogether Talent Consulting
Jan 2018 — Present
Lead all marketing activities for WorkMonger and TrulyHired, the market-leading technology-enabled recruiting and matching platform in the EdTech space. Drive branding, product management, performance marketing, digital initiatives and content strategy. Report directly to the CEO and manage a team of up to five. Key impacts: • Directed marketing and branding for all WorkMonger properties and brands, delivering a 200% increase in engagement. • Drove a 310% year-over-year increase in subscriber base. • Increased core product new user enrollment rates by 100% year-over-year through organic and paid growth engines. • Spurred a 51% rise in website traffic via content marketing and SEO strategies. • Conceptualized, branded, developed and launched the TrulyHired.com website, now the largest and only national job board for non-teaching education jobs. • Integrated sales, marketing and content technologies and systems for the company, ushering in a more personalized, seamless customer journey and brand experience designed to grow sales and impact.
Education
Ludwig-Maximilians-Universität München
Master of Business Administration - MBA, Finance and Financial Management Services
University of Zurich
Bachelor of Business Administration - BBA, Finance and Financial Management Services
Skills
- Social Media
- Corporate Communications
- Pre-Sales
- Business Strategy
- Go-to-Market Strategy
- Human Resources
- Fundraising
- Weblogic
- Cross-Functional Team Leadership
- Program Management
- Online Marketing
- Inbound Marketing
- Marketing
- Policy
- Isp
- Storage Area Networks
- IT Operations
- Integration
- Budgets
- Advertising
- Strategy
- Interviews
- Team Leadership
- High Performance Teams
- Educational Technology
- Servers
- Digital Project Management
- Major Donor Cultivation
- Analytics
- Market Research
- Donor Engagement
- Public Speaking
- Cisco Technologies
- Product Marketing
- Nonprofits
- Operating Systems
- Integrated Marketing
- Data Analysis
- System Administration
- Nonprofit Technology
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