Roger B.
- Role
- Director of Global Ecommerce at Fluke Corporation
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Roger B.
Experienced eCommerce Director with proven experience in marketing, operations, project…
Experience
Director of Global Ecommerce
Jul 2020 — Present
This role is responsible for all direct-to-consumer sales in eCommerce and the Fluke online properties. This includes being a primary stakeholder for all web technologies and digital functionality, directing omni channel marketing activities, and collaborating with product and sales leaders for all product launches and designing/leveraging global marketing campaigns. Key Contributions- Director for 5 regional eCommerce sites in US, China, Singapore, Australia, and the Netherlands; with planned expansion into other global regions - Grew direct sales revenue from 200k to 5M in first 3 years in position - Implemented ROAS tracking and KPI standardization across North America, Latin America, and Europe Marketing teams; driving to 100% marketing spend and return visibility - Expanded direct to consumer product catalog by 125%
Skills
- Systems Analysis
- Sharepoint
- Analysis
- Access
- Requirements Analysis
- Html
- Javascript
- Requirements Gathering
- Testing
- T-Sql
- Business Intelligence
- Databases
- Windows Server
- Management
- Sql
- Business Analysis
- Data Analysis
- Microsoft Sql Server
- Troubleshooting
- Crm
- Training
- Data Warehousing
- Web Applications
- Visio
- Project Management
- Process Improvement
- Business Requirements
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