Roger Beharry Lall
Industry Analyst - Research Director - Martech Adtech @IDC
Signup · Get unlimited contacts
WORK HISTORY
Industry Analyst - Research Director - Martech Adtech @IDC
Boston, MA, US
Providing expert advice and consultation to executives from the world\'s best high tech companies and most innovative startups regarding growth strategies, industry trends, and end user requirements. My practice area focuses on marketing technology including CRM, ABM, DSP, SEO/SEM, CDP, and of course artificial intelligence.
EDUCATION
Ivey Business School at Western University
Honors, Business Administration
MIT Sloan School of Management
Executive Certificate, Strategy & Innovation
George S. Henry Academy
OSSD
National University of Singapore
Global exchange program, International Business
SKILLS
ABOUT ROGER BEHARRY LALL
A passionate marketing leader, I help high growth organizations (primarily B2B technology companies) grow, pivot, or expand by: • Leading high-performing teams: onboarding staff, defining cross-functional processes, managing KPIs, and coaching/inspiring daily. • Optimizing product positioning: exploring and refining market opportunities, aligning messaging, executing launch plans, enabling sales, and communicating to customers and influencers. • Delivering winning campaigns: collaborating with sales and product teams, delivering pipe-line results, creating novel digital, content, and in-person programs. • Driving organizational change: delivering new capacities/capabilities, providing actionable research, facilitating collaborative change management.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.