Roger van Baaren

Chief Sales Officer at Geisinger Health Plan

Role
Chief Sales Officer at Geisinger
Location
Danville, PA, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Roger van Baaren

As Chief Sales Officer at Geisinger Health Plan, I lead a high-performing sales team that consistently surpasses sales targets, driving revenue growth and facilitating market expansion. I have a proven record of building enhanced products and capabilities to boost sales, diversify revenue streams, and strengthen retention across both commercial and Medicare lines of business.I possess extensive expertise in navigating an integrated health system. The organization’s integrated care and coverage model provides a distinctive foundation, empowering teams to deliver tailored services and adaptable product offerings. Effective collaboration with clinical partners enhances patient-to-member conversion through strategic technical and interpersonal lead nurturing approaches.Expertise in managing a diverse sales ecosystem, including broker partnerships, direct sales teams, inside sales and digital channels, while focusing on portfolio growth and sustainability. Medicare and commercial product development responsibilities include financial optimization to ensure growth and performance.

Experience

  1. Chief Sales Officer

    Geisinger

    Jan 2021 — Present · Danville, PA, US

    Chief Sales Officer at Geisinger Health Plan | Medicare Advantage, Fully Insured and Self-Funded Commercial Group Plans, ACA, Level Funded Plans | Driving Revenue Growth in Health Insurance.

Education

  • Virginia Tech

    Bachelor of Science - BS, Finance

  • Rutgers University - Camden

    MBA

    2002 — 2004

Skills

  • Insurance
  • Medicare
  • Health Policy
  • Claim
  • Enrollment Management
  • Medicare Part D
  • Employee Benefits
  • Marketing
  • Health Insurance
  • Managed Care
  • Pharmacy Benefit Management

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Roger van Baaren — Chief Sales Officer at Geisinger in Danville, PA, US | Unifers