Roger McNaughton
Strategic Account Executive Digital - Communications & Media @Salesforce
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WORK HISTORY
Strategic Account Executive Digital - Communications & Media @Salesforce
Toronto, ON, CA
FY27 Seller Experience Advisory Council (Global Council of 15 AE\'s and Sales Leaders that collaborate directly with senior leaders in the Global Business Strategy Organization)
EDUCATION
University of Toronto
Honours Bachelor of Arts - BA, Employment Relations
University of Toronto
Post Graduate Certificate, Business Management
SKILLS
ABOUT ROGER MCNAUGHTON
I don’t just sell technology; I partner with brands to solve the exact friction I lived through as a CPG leader. Today, I’ve pivoted that \"consumer-first\" lens to the Communications & Media sector at Salesforce.Whether it’s a product on a shelf or a subscription on a screen, the goal is the same: owning the consumer relationship. I help organizations move past legacy silos by leveraging Predictive & Generative AI to drive subscriber growth, reduce churn, and find real-world commercial ROI.I believe that the best growth happens where human strategy meets technical precision—using AI not just for the sake of tech, but to drive tangible business impact.
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