Roger Johnson

About Roger Johnson

Cricket Lover, always want to learn new thing, quick learner.

Experience

1. Business Development Manager

   Mirror Review

   Dec 2021 — Present

   As a Business Development Manager specializing in Email Marketing at Pericles Ventures, you will play a pivotal role in driving our email marketing efforts to acquire and retain clients. You will be responsible for creating and executing email marketing campaigns that engage, inform, and convert prospects into loyal customers. Your role will encompass the following key responsibilities:Key Responsibilities:Email Marketing Strategy: Develop and implement effective email marketing strategies to target prospective clients, nurture leads, and build brand awareness.Email Campaign Management: Create, schedule, and monitor email campaigns, including newsletters, product announcements, and promotional emails.Audience Segmentation: Segment and personalize email lists to ensure that the right message reaches the right audience, resulting in higher engagement and conversion rates.Content Creation: Collaborate with the content team to create compelling email content that aligns with our brand and resonates with our target audience.A/B Testing: Continuously optimize email campaigns through A/B testing of subject lines, content, design, and CTAs to improve open and click-through rates.Analytics and Reporting: Monitor email campaign performance, analyze key metrics, and provide insights and recommendations for improvement.Lead Generation: Work closely with the sales team to generate leads and support lead nurturing efforts through email marketing initiatives.Compliance: Ensure compliance with email marketing regulations and best practices, including GDPR and CAN-SPAM Act.

Education

• Pune University

  Bachelor of Arts - BA

  2019 — 2023