Roger Donald

Head of Digital, Web Services @NHS England

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2023 — Present

Head of Digital, Web Services @NHS England

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London, GB

EDUCATION

N/A

Barton Peveril College, HampshireCity & Guilds

A Levels, Media Studies, Geography, Business Studies; Radio and Press Journalism

1993 — 1996

University of Leeds

BA Media and Business Management, Communication and Media Studies

N/A

Personal information

Degree - BA Honours 2:2, Media and Business Management

SKILLS

Customer Experience DesignConnecting PeopleContent Management Systems (Cms)Digital StrategyMobile DevicesManagementDigital MarketingPersona CreationCmsDigital ChannelsStakeholder ManagementRemote Digital AssessmentsUser-Centered DesignSocial MediaMobile ApplicationsUser Interface DesignBuilding Business RelationshipsStrategyE-CommerceUsabilitySEOPpcUser ExperienceStakeholder EngagementCustomer JourneysWeb DesignMedia TrainedTeam Management

ABOUT ROGER DONALD

I lead national-scale digital platforms in complex, regulated environments.I’m currently responsible for the strategic ownership, governance and evolution of NHS England’s web platform estate, treating the content management system (CMS) as core digital infrastructure rather than a publishing tool. My role spans product ownership, vendor strategy, roadmap prioritisation, service performance, and organisational change. I ensure the platform is secure, compliant, user-centred and fit for the future.I specialise in turning fragmented, content-led web estates into governed, user-driven digital services. This means setting clear standards for UX, accessibility, content and security; embedding evidence-based decision-making through analytics and user research; and enabling teams across a large organisation to operate safely and independently within strong central guardrails.A significant part of my work involves operating under public-sector constraints: procurement regulation, legacy platforms, political sensitivity, and risk management. I’m experienced at building business cases, negotiating enterprise SaaS contracts, and balancing transformation with service continuity at national scale.I work most effectively where strategy meets delivery; aligning organisational goals, user needs and technical reality. Increasingly, my focus includes preparing web platforms for an AI-mediated future, ensuring content is structured, authoritative and reusable across federated systems and emerging agent-based services.My background combines hands-on digital delivery with senior leadership, making me comfortable operating with boards, suppliers, policy leaders and multidisciplinary teams alike.Outside of work, I have a keen interest in yacht racing winning the Rolex Swan Cup Worlds (Classic Division 2014), and Gazprom Swan Europeans (Class C - 2013 & 2015).

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Roger Donald — Head of Digital, Web Services at NHS England in London, GB | Unifers