Rogelio Pier Martinez

About Rogelio Pier Martinez

Versatile marketing professional with deep knowledge of analytics and strong client relationships throughout the Americas. Leverages 15 years of hands-on modeling experience to provide strategic consulting and leadership to startups and Fortune 100 clients.• Effectively leads a team while enhancing their development • Maintains strong client relationships through repeat business• Communicates clearly and succinctly• Translates insights into short-term tactical and long-term strategic recommendations for continued growthIndustries: eCommerce, CPG, Electronics, Retailers, Online Subscription Models, Restaurant, OTC, Luxury Brands, Finance, Pharmaceuticals, and AutomotiveAreas of expertise: Marketing Mix Modeling, Marketing Mix Optimization, Price and Trade Optimization, Price Architecture, Portfolio and Category Management strategies, Traffic Growth Drivers, Cross Category Synergies, Go-to-Market Media Communication and Execution Strategy, Causal Forecasting, New Product Incrementality and Forecasting, Linking customer satisfaction, Digital Advertising, TV Planning and Optimization, and operational excellence to enhance sales/profit.Specialties: Native Spanish and English speaker. Proficient in Portuguese and French. Basic Italian.SPSS, R, SAS, SQL, Python, Google Analytics, Adwords, Social, Email, Alteryx, Tableau, Excel Macros

Experience

1. Chief Operating Officer

   Finhabits

   Oct 2017 — Present · Orange County, CA, US

   Finhabits makes investing in your future an easy habit. • Customer Acquisition through Digital and Traditional channels• Design and implement business strategies, plans and procedures• Set comprehensive goals for performance and growth• Establish policies that promote company culture and vision• Oversee daily operations of the company• Lead employees to encourage maximum performance and dedication• Evaluate performance by analyzing and interpreting data and metrics• Assist CEO in fundraising ventures• Participate in expansion activities (investments, acquisitions, corporate alliances)• Manage relationships with partners/vendors

Education

• Casa do Brasil

  Level 4, Portuguese Language and Literature

  2008 — 2008

• Princeton University

  A.B., Economics

  1999 — 2003

• Georgetown University

  Summer, Business

  2001 — 2001

Skills

• Management
• Marketing Research
• Predictive Modeling
• Consumer Behaviour
• Fmcg
• Marketing Strategy
• Customer Insight
• Restaurants
• Analytics
• Segmentation
• Crm
• Marketing Mix Modeling
• Spss
• Pricing Strategy
• Competitive Analysis
• Consumer Behavior
• Strategic Consulting
• Market Research
• Marketing Analytics
• Forecasting
• Strategy
• Leadership