Rogan Vleming
Head of Enterprise Data & Analytics @407 ETR
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WORK HISTORY
Head of Enterprise Data & Analytics @407 ETR
Reporting to the CIO with responsibility for driving Enterprise Data Maturity, growing AI & Machine Learning Capabilities, and optimizing Pricing, Promotions and Loyalty Management
EDUCATION
McMaster University
Bachelor of Engineering (B.Eng.), Mechanical Engineering
McMaster University
Master of Business Administration (M.B.A.), Finance
SKILLS
ABOUT ROGAN VLEMING
As Head of Enterprise Data & Analytics at 407 ETR I lead the enterprise-wide strategy to harness data, machine learning, and AI for transformative business impact. With over 20 years of experience spanning data science, data engineering, and digital analytics, I specialize in building scalable, operationally robust data driven decisioning systems that drive profitability, optimize risk, and enhance customer engagement.My expertise lies in applying machine learning, NLP, and predictive analytics to solve complex business challenges—whether it’s optimizing pricing strategies, forecasting demand, enhancing fraud detection, or driving digital marketing and promotions performance. I have a strong technical foundation in data architecture, MLOps, cloud-based analytics, and marketing attribution, combined with a deep understanding of balance sheet management, risk management, and customer acquisition strategies.I thrive at the intersection of data, technology, and business, bridging technical execution with strategic outcomes. Throughout my career, I’ve built and led high-performing analytics and digital marketing teams, fostering a culture of experimentation, innovation, and measurable impact. I am also a recognized thought leader in AI-driven decisioning, dynamic pricing, campaign optimization, and treasury analytics, frequently speaking on how organizations can better leverage data to gain a competitive edge.
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