Roel van der Ven
Senior Product Manager @Spotify
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WORK HISTORY
Senior Product Manager @Spotify
Berlin, DE
Product Lead, Audiobooks Mission (2023 – 2025)Defined and secured executive alignment on Spotify\'s long-term Audiobooks Creator strategy, leading to the launch of Spotify for Authors: the company\'s first dedicated creator portal. Partnered with Legal, Insights, and Content Licensing to develop a creator-tiering framework that became a cross-org standard adopted across product and insights teams. Scaled the portal from concept to launch, enabling thousands of publishers and creators to reach Spotify\'s 500M+ listeners. This work established the blueprint for Spotify\'s global audiobook publishing ecosystem.Product Lead, Spotify Open Access (2022 – 2023)Led development of Spotify\'s content authorization technology, enabling membership platforms to grant their subscribers access to premium content on Spotify. Validated product-market fit and secured integrations with 17+ external platforms. Filed patent for novel content authorization technology. Authored public developer documentation (https://developer.spotify.com/documentation/open-access) to drive external adoption and innovation.Product Lead, Spotify for Music Providers (2021 – 2022)Bootstrapped and launched Spotify for Music Providers, a self-service portal for independent labels. Pioneered micro-frontend architecture to maintain delivery speed while creating a unified experience. The portal now serves music industry professionals, significantly reducing support overhead and improving partner relationships through streamlined content management workflows.Senior Product Manager, Content Metadata Platform (2019 – 2021)Transformed reactive metadata infrastructure into a proactive product platform by consolidating domain ownership across departments. Bootstrapped the Content Metadata Entities project, unifying three legacy systems into a single scalable solution. This foundation now powers 20,735+ downstream data endpoints, enabling numerous product initiatives across Spotify.
EDUCATION
Rotterdam University of Applied Sciences
Bachelor, Communication & Multimedia Design
ABOUT ROEL VAN DER VEN
proven63976c ) I am an IC product leader with 10+ years of experience driving zero-to-one innovation and scaling platforms used by millions of creators and listeners at Spotify. My focus is on solving high-complexity, high-leverage problems: building systems, frameworks, and platforms that endure beyond individual launches.At Spotify, I’ve led multiple zero-to-one initiatives that became foundational to the company’s growth: from rebuilding the podcast ingestion pipeline that enabled 1M+ podcasts to launching portals for music providers and audiobook creators that now serve thousands of industry professionals. I’ve built and scaled platform infrastructure that powers downstream data endpoints and supports Spotify’s global ecosystem.In my current role I drive consumer authorization strategy, tackling challenges at the intersection of platformization, identity, and AI. This work underpins Spotify’s next generation of consumer experiences, ensuring secure, scalable, and personalized access for 700M+ users worldwide.I’m known for reducing complexity into clear product frameworks, aligning executives and cross-functional teams in ambiguous domains, and shaping systems that scale across the organization. Beyond delivery, I’ve introduced standards (e.g. creator tiering frameworks, metadata consolidation) now adopted company-wide, influencing how Spotify approaches product development at large.Looking forward, I’m passionate about applying AI/ML, platform strategy, and systems thinking to transform how creators, partners, and listeners connect through audio.
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