Lisa M. Roebuck

WORK HISTORY

EDUCATION

SKILLS

ABOUT LISA M. ROEBUCK

I am a global marketing and media executive who shapes how brands show up in the world, building modern capabilities, high-performing teams, and systems that strengthen the connection between brands and consumers. Across complex global portfolios, I’ve designed and optimized the frameworks, governance, and operating models that deliver growth across media, data, digital, and integrated marketing. At my core, I create the clarity, consistency andconfidence that marketing organizations need to operate at their best.I am known for blending strategic vision with operational discipline and a deeply human approach to leadership. My expertise sits at the intersection of modern marketing and cross-functional alignment, ensuring teams move with purpose, precision, and shared understanding to accelerate progress and enable excellence at scale. I bring deep authority in media transformation, omnichannel strategy, and data-driven decision making that transcends industries, products and services.As a leader, I show up with authenticity, inclusiveness, and steady optimism. I lead with a coach’s mindset and an athlete’s discipline, setting the game plan, adapting when conditions shift, and creating environments where people feel trusted and able to stretch into theirpotential.