Roe Tierney

Roe Tierney

Marketing Manager @Gerber Life Insurance Company

New York, NY, US
EMAILS
r••••••••@gerberlife.com
MOBILE NUMBERS
+19•••••••03

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WORK HISTORY

Nov 2017 — Present

Marketing Manager @Gerber Life Insurance Company

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US

2017 - Present: Marketing ManagerProviding results-focused direct marketing expertise in the development and execution of effective direct mail/email/alternate media programs: includes end to end campaign management, strategy development, creative testing, analysis (ROI/KPI), list segmentation, lifetime value, modeling, budgeting/forecasting, along with vendor operations oversight for printers, letter-shops and other fulfillment partners.

EDUCATION

N/A

Iona University

BA, Advertising, minor in Marketing

SKILLS

PublishingDirect MailManagementIntegrated MarketingDirect MarketingDatabase MarketingMarketingOnline AdvertisingMagazinesCustomer AcquisitionEmail MarketingSEO

ABOUT ROE TIERNEY

Results-Focused Marketing Professional with extensive experience leading and managing accountability for $150 million dollar revenue streams targeting a base of over 4 million customers, as well as leading the development and execution of effective direct to consumer marketing strategies incorporating traditional and digital elements.

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