Rod Villanueva
Senior Product Manager - Hcp Marketing and Sales Strategy (Mdd) @Lundbeck
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WORK HISTORY
Senior Product Manager - Hcp Marketing and Sales Strategy (Mdd) @Lundbeck
HCP MDD Personal Promotion Lead
EDUCATION
UC Irvine
Bachelor of Arts (BA), Psychology
SKILLS
ABOUT ROD VILLANUEVA
Manager and Leader with 20 + years of experience in the areas of Sales, Operations, Marketing, Product Promotions, and Training, achieving maximum market penetration, business development and result-driven sales.Expertise in the creation and implementation of strategic sales and marketing initiatives that drive growth, optimize profit, and gain a competitive edge in the market place. Inspirational Coach who consistently develops highly engaged and motivated teams while delivering excellence in customer service and sales performance. Creative problem solver able to manage a budget for best ROI and deliver bottom-line results with a high level of integrity.Outstanding presenter, trainer, and motivator able to forge solid relationships with strategic partners and build alignment across multiple levels of management.CAREER HIGHLIGHTS:• Achieved the highest leadership score of 95%(top 5%) of all district managers in the US. Ranked #1 out of 8 in region. Ranked #10 of 143 US districts at 30% physician market penetration (Vimovo).(2011)• Exceeded all sales goals across portfolio, ranked #2 out of 8 in region.(2010).• Catapulted Respiratory Specialty sales team to #2 in the US (out of 26 districts). Generated 50%+ sales increase, far exceeding targets.(2008 to 2009)• Developed, launched Cardiovascular Specialty Sales Force and built entire Cardiovascular Account Management Team, creating 124 territories as National Business Manager.(2005)• Pioneered Pediatrician Expert Trial (PET) Pilot Program to drive sales and brand focus of asthma resources and treatment with pediatric physicians.(2004)• Ranked #2 out of 8 regions for Nexium Special Incentive Plan. Established GI Journal Clubs in all 10 territories—the 1st to introduce these meetings with key gastroenterologists.(2002)
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