Michelle Rodriguez
Founder of 360viewPR, a travel, hospitality & destination PR agency
- Role
- Founder & Principal at 360view
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Michelle Rodriguez
Utilizing 20+ years of experience in publicity and marketing, Michelle Rodriguez founded 360viewPR with the vision of offering Travel, Tourism and Hospitality clients a completely integrated public relations solution. Prior to launching 360viewPR, Michelle held the position of Director of Media Relations & Publicity at the Los Angeles Tourism & Convention Board, overseeing all media relations outreach on behalf of the Bureau, while successfully bridging the gap between LA\'s biggest asset, entertainment, and tourism. Prior to joining LATCB she served as head of Communications for Visit Santa Barbara where she oversaw all communications efforts domestically and internationally. Through her efforts at Visit Santa Barbara the destination landed on the cover of Travel + Leisure, was integrated in FOX\'s anniversary campaign for the film Sideways, and she increased media values from $2.5 million to $24.8 million through a strategic PR campaign.
Experience
Founder & Principal
Jul 2015 — Present · Los Angeles, CA, US
Utilizing 19+ years of experience in publicity, Michelle Rodriguez founded 360viewPR with the vision of offering Tourism and Entertainment clients a completely integrated public relations solution.
Education
UCLA
BA, Musicology, Minor in Spanish, Concentration in Film
1995 — 2000
FIDM
AA, Marketing
1995 — 1995
Skills
- Publicity
- Social Media Marketing
- Press Releases
- Public Relations
- Marketing
- Media Relations
- Online Marketing
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