Leo Rodriguez
Sr Director, Product Marketing & 5X Competitive Intelligence Program Leader | Cybersecurity & B2B SaaS | GTM & Positioning | AI-Enabled Market Intelligence
- Role
- Senior Director Product Marketing at Yubico
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Leo Rodriguez
Most companies don’t lose to better products. They lose to better-positioned competitors. I fix that.Three times in my career, I’ve walked into organizations without a competitive intelligence function and built one at world-class companies competing against Motorola, FIS, Workday, and Oracle. That’s the weight class I operate in, across 20+ years in B2B SaaS.The output: Millions in annual pipeline influence, sales teams that enter deals sharper, GTM teams that get better at positioning, and executives who set strategy instead of reacting to competitors.I’ve done this across cybersecurity, fintech, HR tech and telecom, in crowded markets where dominant platforms push “good enough” narratives and positioning precision is the difference between winning and losing. My edge is rigorous CI methodology amplified by AI-driven workflows that move faster than traditional teams can.I don’t help teams make noise. I help them make the right moves.
Experience
Senior Director Product Marketing
May 2025 — Present
Education
Stevens Institute of Technology
Bachelor of Engineering, Engineering
Seton Hall University
MBA, Business Administration
The Wharton School
Executive Education Courses, Strategy
Skills
- Solution Selling
- Crm
- Consulting
- Win-Loss Analysis
- Leadership
- Management
- Segmentation
- Analytics
- Financial Modeling
- Business Strategy
- Salesforce.com
- Sales Enablement
- Software as a Service (Saas)
- Business Development
- M&a Experience
- M&a Due Diligence
- Pricing
- Enterprise Software
- Sales
- Business Analysis
- Corporate Development
- Wireless
- Product Marketing
- Lead Generation
- Vendor Management
- Market Analysis
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Sales Process
- Competitive Analysis
- Market Intelligence
- Start-Ups
- Management Consulting
- Market Research
- Business Intelligence
- Strategic Planning
- New Business Development
- Telecommunications
- Product Development
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