Claudio Rodriguez
Consumer Insights & Strategy Leader | Driving Product Innovation & Brand Growth
- Role
- Manager, Consumer Strategy & Insights at Del Monte Foods
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Claudio Rodriguez
Results-driven professional with a proven track record in driving product innovation and brand growth across CPG, retail, and healthcare sectors. Known for leveraging emotional intelligence and collaboration to lead cross-functional teams in addressing challenges, driving actionable insights, and optimizing consumer engagement for increased profitability. Expertise spans primary and secondary research, including general market and multicultural insights, package redesign, brand positioning, consumer segmentation, and end-to-end product innovation and renovation. Passionate about creating innovative solutions that elevate brands and ensure sustained growth.
Experience
Manager, Consumer Strategy & Insights
Jun 2025 — Present
Lead enterprise consumer insights strategy for Del Monte’s Tomato and Broth & Stock portfolios, shaping brand positioning, segment prioritization, and innovation/renovation pipelines while embedding demand landscape insights into annual and long-range growth plans.
Education
University of Houston-Clear Lake
MBA, Business Administration
The University of Texas-Pan American
Bachelor of Business Administration - BBA, Marketing
Skills
- Market Planning
- Analytics
- Competitive Analysis
- Bilingual
- Consumer Behavior
- Marketing
- Qualitative Research
- Focus Groups
- Leadership
- Bilingual-Spanish
- Consumer Products
- Spss
- Consumer Insight
- Marketing Communications
- Retail
- Advertising
- Customer Insight
- Product Management
- Market Research
- Analysis
- Research
- Nielsen
- Bi-Cultural
- Quantitative Research
- Marketing Research
- Shopper Marketing
- Brand Equity
- Brand Development
- Segmentation
- Consumer Behaviour
- Strategic Planning
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Strategy
- Marketing Management
- Market Analysis
- Sales
- Advertising Research
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