Brian Rodrigues

About Brian Rodrigues

A result oriented professional with over 17 cumulative years of experience in the fields of Business Strategy, Sales & Pre-Sales, Solutions, Business Transformation, Transition, Bid Support, Research & Analysis, Marketing and Competitive Intelligence- Self-motivated, good work ethics and ability to adapt to rapidly evolving technologies and commercial environment in the industry- Highly articulate, confident and persuasive team player, able to motivate and communicate to achieve business performance- Dependable and reliable in supporting and enabling team effort to produce genuine long term sustainable development- Strong skills in developing marketing collaterals such as PPTs, brochures, e-mailers, and press releases. Exposure to branding and communications- Experience in Analysis, interpretation & synthesizing data from different sources and preparing competitive analysis, industry analysis reports- Proficiency in using databases like Data Monitor, Hoovers, IDC, Ovum, Gartner, Forrester, Everest, etc- Excellent communication and inter-personal skills. Specialties: Presales, Domain, Knowledge Management, Strategy

Experience

1. Sector Marketing Head (Americas) - Securities, Capital Markets and Insurance

   Wipro

   May 2017 — Present · Mumbai, IN

   Business and Market Planning & Analysis: Market Segmentation, Accounts Analysis & Competitive Analysis. Conduct Market Research, understand buying behavior & trends, Account based Marketing, Branding & Positioning Product Planning & Content creation : Value Proposition Development Product marketing Life-Cycle Management Develop vertical-specific content and materials to better reach target industries and partner-specific materials Customer Relationship : Develop and manage customer marketing/reference materials including case studies, customer videos, and customer profiles. Service Quality & satisfaction check Brand Positioning & Messaging : Create high-impact internal and customer-facing assets and materials that clearly communicate the value and unique advantage of our theme based solution offerings Develop website content, industry-specific materials to better reach target industries and partner-specific materials Industry Solutions/ Theme Based Go-to-Market Plans : Inside Sale - Strategic events, road shows, telesales/webinars campaigns, Website/SEO optimization and direct mail. Internal Communication on events participation and solutions credentials Thought Leadership & Branding : Develop and manage customer centric marketing reference materials including customer testimonial videos, case studies, and practice/solution videos, flyers & decks Social Media/digital marketing plans across LinkedIn, Twitter, FB, G+, Yammer to promote our credentials Analyst Relations support : Plan and execute periodic Analyst inquiries, briefings and advisory sessions Engage Analyst for Events, customer council and webinar campaigns. Participation and articulation of Proposition in competitive analyst reportsMarketing ROI: Develop and monitor marketing budgets. Measure success of various marketing initiatives - events and telesales/webinar campaigns. Help achieve meet business objectives and revenue goals.

Education

• COEP Technological University

  Bachelor of Engineering (B.Eng.), Mechanical Engineering

  1996 — 1999

• L & T Institute of Technology

  DME, Mechanical and Instrumentation

  1992 — 1996

Skills

• Requirements Analysis
• Sourcing
• Lead Generation
• Vendor Management
• Market Research
• Management
• Team Building
• Business Process Improvement
• New Business Development
• Pre-Sales
• Competitive Analysis
• Business Development
• Banking
• Team Management
• Sales
• Retail
• Outsourcing
• Transition Management
• Leadership
• Thought Leadership
• Negotiation
• Market Analysis
• Bpo
• Mergers & Acquisitions
• Data Analysis
• Mis
• Key Account Management
• Sales Operations
• Project Management
• Strategic Planning
• Project Planning
• Performance Management
• Crm
• Customer Relationship Management (Crm)
• Analytics
• Business Strategy
• Consulting
• Strategy
• Analysis
• Service Delivery