Rodrigo Fernandes
Executive Director, Product Strategy Ai-driven Platforms Consumer Bank @JPMorganChase
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WORK HISTORY
Executive Director, Product Strategy Ai-driven Platforms Consumer Bank @JPMorganChase
New York, NY, US
EDUCATION
Technische Universität Darmstadt
Study Abroad, Business Administration and Computer Science
Universidade Estadual de Campinas
Graduation, BSc in Computer Engineering
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration (MBA), Finance and Corporate Strategy
ABOUT RODRIGO FERNANDES
Executive product and strategy leader with 15+ years of experience driving growth, innovation, and digital transformation across global financial services.At JPMorgan Chase, I lead product strategy and delivery for enterprise-scale AI platforms that optimize field performance, enable real-time data-driven decisions, and scale operational excellence across a field leadership network managing frontline employees. My teams apply AI, machine learning, and advanced analytics to transform coaching, performance execution, and frontline enablement across a national footprint.Reflecting on building Blueprint from scratch over the past few years—AI, coaching, and behavior change at scale. Grateful for the journey and energized about what’s next.I also speak regularly on AI, product strategy, and fintech innovation at industry conferences and executive forums.My career spans strategic leadership roles at Bain & Company, JPMorgan, Capital One, and private equity firms across the U.S. and Latin America. This diverse foundation shapes my leadership approach: cross-market insight, strategic rigor, and a focus on scalable, measurable outcomes.MBA from the University of Michigan. I thrive in senior product and strategy roles at the intersection of AI, platform innovation, and embedded financial solutions—including emerging areas such as embedded payments, digital wallets, and customer-integrated finance.I’m passionate about advancing responsible innovation and AI governance in financial services. I actively engage with industry and academic communities exploring how data and technology can drive growth with trust and transparency. I’m also interested in contributing my experience to boards or advisory councils focused on digital transformation, financial inclusion, and the future of AI in enterprise leadership.
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