Rodrigo Sampera

Customer Engagement Manager @AutoNation

Fort Lauderdale, FL, US
EMAILS
s•••••••@autonation.com
MOBILE NUMBERS
+14•••••••19

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WORK HISTORY

Sep 2024 — Present

Customer Engagement Manager @AutoNation

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Fort Lauderdale, FL, US

Drive seamless customer journeys across sales, service, and digital channels.Use data and insights to identify and eliminate friction points.Partner cross-functionally to deliver personalized, omnichannel experiences.Lead CX and engagement initiatives that build trust and loyalty.Monitor key CX metrics and translate insights into business actions.

EDUCATION

N/A

Universidad Dr. José Matías Delgado

Bachelor of Business Administration (B.B.A.), Marketing

2006 — 2008

Emory University - Goizueta Business School

MBA, General Management

2018 — 2019

Columbia Business School Executive Education

Digital Marketing, Social Media

N/A

University of South Florida

Certificate , Digital Marketing Science

SKILLS

Quantitative ResearchMarketing ResearchCloud ComputingSurvey DesignPositioningBrand EquityMarket ResearchProduct InnovationShopper MarketingEthnographyPrimary ResearchSalesforce.comSponsorship ResearchProduct DevelopmentAdvertisingCustomer InsightStrategyConsumer InsightConsumer ProductsSalesforce.com AdministrationCompetitive IntelligenceAdvertising ResearchMulticulturalCustomer Relationship Management (Crm)Social MediaBrand DevelopmentSegmentationConsumer BehaviourFmcgFocus GroupsQuestionnaire DesignBusiness InsightsCrm

ABOUT RODRIGO SAMPERA

I am a digital marketer with experience providing B2C and B2B insights based on primary research and social listening for the pharmaceutical, CPG, telecommunications, and media industries. With over 15 years of experience in market research and digital marketing, I am passionate about uncovering opportunities and challenges from different audiences for world-class brands in many verticals. In the Pharmaceutical industry, I have experience in therapeutic areas, such as oncology, HIV, diabetes, vaccines, COVID-19 therapeutics, cardiovascular, vaccines, respiratory, and rare diseases.I translate social and digital insights into actionable recommendations to help senior management across various business units refine their communications, tactical, and strategic business plans. Also, I have coordinated social media listening efforts for a Top 10 global pharmaceutical client across regions (US, LATAM, APAC, and EMEA) to ensure impactful storytelling. I have led and mentored a team of digital analysts and developed best practices to benefit clients such as Merck and J&J, and my organization. I am a certified Salesforce administrator with experience in SEO/SEM, privacy/GDPR, social media governance, and Google Analytics (GA4). I am driven by curiosity, creativity, and collaboration, and I strive to deliver excellence and value for my clients and stakeholders.

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