Rodrigo Riviello Goya
Performance Advertising Manager at Wayfair
- Role
- Performance Advertising Program Manager at Wayfair
- Location
- Cambridge, MA, US
- LinkedIn followers
- 500 followers
About Rodrigo Riviello Goya
I graduated from Babson F.W. Olin Graduate School of Business with an MBA degree…
Experience
Performance Advertising Program Manager
May 2022 — Present · Boston, MA, US
Managed offshore business partners through monitoring of advertising campaign execution and report creation processes 2. Optimized key support operations reducing time to first response and time to resolution to 50% of the established timelines. Developed multiple PPC program offerings for suppliers offering independently campaign management functioning as the primary point of contact for stakeholders as well as the strategic arm for the sales team. Expanded enrollment capacity in advertising programs by 200% by implementing; scalable, accurate, consistent and relevant process maps. Responsible for progress and reporting of multiple KPIs across the organization. Developed PPC strategic playbooks for supplier performance plans and overall spend goals. Led cross functional team working as key touchpoint between customers and product development teams driving key product strategy plans. Drove platform testing efforts in conjunction with the product team for platform development. Created operational reports leveraging 3rd party reporting tools and data integrations.10. Strategic partner to the advertising sales team responsible for developing sales plans and talk tracks on existing and new offerings.
Education
F.W. Olin Graduate School of Business
Master of Business Administration - MBA
2018 — 2019
Tecnológico de Monterrey
Bachelor's degree
2013 — 2017
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