Rodrigo Neubern Cazelato Papetti

Product Executive | AI/ML Integration | Strategy to Execution

Role
Lead Director - Product Management at Coupang
Location
Austin, TX, US
LinkedIn followers
500 followers

About Rodrigo Neubern Cazelato Papetti

Accomplished product executive with a strong record of leading global teams to deliver scalable, AI-enabled solutions across SaaS, supply chain, and logistics ecosystems. I bring a strategic mindset and operational discipline to every initiative, consistently aligning product vision with business objectives to drive meaningful, measurable outcomes.With extensive experience managing complex product portfolios and cross-functional execution, I specialize in integrating advanced technologies—such as artificial intelligence and machine learning—into enterprise platforms. My approach is rooted in data-driven decision-making, structured prioritization, and a deep focus on customer value.I’ve led high-performing teams across North America, Europe, and Latin America, building cultures grounded in ownership, accountability, and continuous improvement. Whether developing long-term product strategies, optimizing legacy systems, or scaling next-generation platforms, I prioritize clarity, collaboration, and impact at every level.I’m passionate about solving hard problems, driving innovation at scale, and shaping product organizations that thrive in dynamic, fast-paced environments.

Experience

  1. Lead Director - Product Management

    Coupang

    Aug 2025 — Present · Seoul, KR

    At Coupang, I am responsible for our Catalog platform, which powers discovery, pricing, and purchasing for millions of customers across billions of SKUs. I oversee strategy, roadmap execution, and AI/ML-driven innovation to ensure product data is complete, accurate, and trustworthy at scale.I partner with 50+ engineers and data scientists across Seoul and Shanghai. My leadership focuses on applying advanced AI/ML technologies to automate catalog processes, enhance product classification, and drive measurable improvements in customer experience, scalability, and operational efficiency.

Education

  • USP - Universidade de São Paulo

    Bachelor's degree, Mechanical Engineering

    2002 — 2006

  • University of Michigan - Stephen M. Ross School of Business

    Master of Business Administration (M.B.A.)

    2014 — 2016

  • USP - Universidade de São Paulo

    Bachelor's degree, Engineering Mechanics

  • FGV - Fundação Getulio Vargas

    Project Management

    2009 — 2009

  • USP - Universidade de São Paulo

    MBA, Information Technology

    2009 — 2010

Skills

  • Project Management
  • Team Management
  • Uml
  • Business Analysis
  • Systems Analysis
  • Management
  • Team Leadership
  • Pmbok
  • Analysis
  • Procurement
  • Requirements Analysis
  • Business Process
  • Strategy
  • Pmi
  • Ms Project
  • Business Strategy
  • Microsoft Project
  • Business Intelligence
  • Pmp
  • Leadership

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Rodrigo Neubern Cazelato Papetti — Lead Director - Product Management at Coupang in Austin, TX, US | Unifers