Rodrigo Gonzalez
Crm Manager @Smile Doctors
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WORK HISTORY
Crm Manager @Smile Doctors
Austin, TX, US
Manage the email/SMS calendar for a company with a national footprint- Strategize, build, test/QA and launch email and SMS patient journey communications and develop the end-to-end patient journey triggered communication series- Oversee all CRM segmentation for all campaigns that results in delivering the right message to the right prospect/responsible party/patient at the right time- Manage all core Lead entries into Salesforce Lightning and develop Lead email trigger sends.
EDUCATION
Newcastle University
MA, Media and Public Relations
Baylor University
BA, Journalism
SKILLS
ABOUT RODRIGO GONZALEZ
As a CRM Manager at Smile Doctors, I oversee the strategy and execution of B2B & B2C email and SMS campaigns using SFMC, the leading platform for customer relationship management. I am responsible for creating and optimizing customer journeys, segmenting and targeting audiences, and measuring and reporting on campaign performance and ROI.With over 10 years of experience in digital marketing and CRM across various industries, I have developed strong analytical, creative, and communication skills that enable me to deliver effective and engaging solutions for diverse customer needs and preferences. I also support lead generation and business development initiatives, and collaborate with cross-functional teams and stakeholders to ensure alignment and integration of CRM goals and best practices.
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