Rodrigo Falcão

About Rodrigo Falcão

I help companies improve efficiency and boost employee motivation by applying Project Management artifacts. As global Operations Director at VML, I focus on refining processes and driving creative excellence and digital transformation. I\'ve implemented project management strategies that foster integration across teams.I bring solid experience in building and leading multidisciplinary and international teams. I have a strong track record in setting up and managing new business units, such as a Content Creative Studio and a Digital Production Hub (in-house and outsourced). The initiatives have successfully scaled asset development, integrated creative, media, and production workflows, and introduced tools and digital solutions to drive measurable results.Over 20 years of experience leading online, offline, creative, media, and production projects, contributing to projects for iconic brands such as Coca-Cola, Volkswagen, Ford, Snickers, M&M’S, Doritos, Havaianas, Claro Telecom, and Colgate. Results- Improvements in delivery quality, team engagement, and profitability- Industry recognition (Cannes and other Awards)- Client retention and growth- Reducing turnover and fostering a culture of ownership and collaboration.I am committed to continuous improvement, championing environments that align with Agile values of people over tools and processes, and welcoming changes.I hold a Master’s in Project Management and Method certifications. Project Management can transform organizational culture and produce better results. As a team player, I contributed to outstanding projects for best-in-class advertising agencies during their best time- VML NY – #1 Agency of the Year (NY Ad Festival 2025), most awarded agency in New York (WARC 2025)- AlmapBBDO – #1 Agency of the Decade (Cannes Lions 2020), Agency of the Year (2010, 2011, 2016)- Ogilvy – #1 Agency of the Year (Cannes Lions 2013)I was also honored by Abradi (Brazilian Digital Association) as the best project manager of 2016.Author of Pizza & Espumante - Digital Transformation and Project Management, a book that compiles insights from 90 industry leaders in advertising and project management, ranging from veterans to emerging talents, and original reflections on creative industry project leadership. More than a book, it evolved into a movement, generating over interactions across social platforms and sparking pride and meaningful conversations about ways of working.

Experience

1. Global Operations Director

   VML

   Jan 2023 — Present · New York, NY, US

   Global operations for the WPP team dedicated to Colgate-Palmolive, focusing on driving efficiency and delivering impactful solutions.Key responsibilities- Project Management & Program Management: Implementing procedures and tools to enhance work visibility and team integration- Process: Identifying and executing opportunities for continuous improvement, ensuring efficient workflows- Collaborating with Project Leads, Finance, Teams, and Clients on Scoping, Staffing, Resourcing, and internal documentation.Teamwork achievements- Named an Ad Age A-List standout agency in 2025-#1 most awarded agency in the US for creativity, WARC Rankings 2025- Named a leader company in the Forrester Wave Marketing Creative and Content Services Q1 2025-#1 NY’s most awarded agency in the Cannes Lions Advertising Festival 2024

Education

• Georgetown University

  Master's degree, Project Management

• Centro Universitário Newton Paiva

  Bachelor's degree, Public Relations, Communication

Skills

• Mobile Devices
• Market Research
• Interactive Marketing
• Ppc
• Strategy
• E-Commerce
• Marketing
• Analytics
• Interactive Advertising
• Digital Marketing
• Relationship Marketing
• Online Marketing
• SEO
• Web Analytics
• Integrated Marketing
• New Media
• Advertising
• Digital Media
• Online Advertising
• Sem
• Creative Direction
• Outdoor Advertising
• Mobile Marketing
• Marketing Communications
• Web Project Management
• Information Architecture
• Brand Management
• User Experience
• Content Strategy
• Marketing Strategy
• Direct Marketing
• Digital Strategy
• Social Marketing
• Google Adwords
• Mobile Advertising
• Market Planning
• Social Media
• Media Buying
• Copywriting
• Brand Architecture