Rodrigo di Marzo
Senior Graphic Designer and Art director specializing in brand identity, visual strategy and creative direction
- Role
- Head of Design Brand Identity Development, Graphic Design Leadership, and Visual Strategy at Marzo
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Rodrigo di Marzo
I\'m a senior brand and packaging designer with 15+ years building visual identity for DTC…
Experience
Head of Design Brand Identity Development, Graphic Design Leadership, and Visual Strategy
Feb 2024 — Present · London, GB
Spearheaded global brand identity projects in graphic design and creative direction for diverse clients across 10+ countries in industries such as tech, services, consumer goods, and food, with a particular focus on wellness, supplements, beauty, and food, significantly enhancing their market presence. Managed creative teams of designers and strategists to ensure high-quality deliverables while maintaining project timelines, resulting in a 20% increase in on-time project completion rates. Developed comprehensive brand design systems and guidelines for digital content and packaging, streamlining processes and reducing project turnaround time by 25% while maintaining brand consistency. Coordinated with cross-functional teams to launch and refine visuals, focusing on client engagement and driving higher conversion rates in target markets. Integrated Artificial Intelligence (AI) tools into creative processes to optimize workflows and enhance efficiency across branding initiatives.
Education
Faculdade Cásper Líbero
Bachelor's degree, Advertising
IxDF - The Interaction Design Foundation
AI for Designers
University of the Arts London
Master's degree, Graphic Design
Canon McMillan High School (Pennsylvania, US)
High School Diploma
Pontifícia Universidade Católica do Rio Grande do Sul
Master of Business Administration - MBA, Management, Entrepreneurship and Marketing
Skills
- Digital Illustration
- Bookcases
- Graphics
- Brand Development
- Book-Making
- Advertising
- Screen Printing
- Creative Strategy
- Indesign
- Corporate Identity
- Creative Direction
- Vector Illustration
- Campaign Concepting
- Layout
- Editorial
- Creative Problem Solving
- Printmaking
- Illustration
- Bookbinding
- Art Direction
- Direct Marketing
- Visual Communication
- Typography
- Graphic Design
- Branding & Identity
- Logo Design
- Books
- Art
- Campaigns
- Concept Design
- Book Design
- Illustrator
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