Rodrigo Paiva

Vice President of International Marketing & Advertisement @Ashley Furniture Industries

Passionate about expanding brand awareness and driving sales around the globe, particularly in China/Asia Pacific, Middle East, Africa, Central America, and South America. Skilled at identifying new ways to leverage local cultural variances to increase sales across all local channels. Responsibilities- Oversee 50+ Ashley Furniture Homestore retail websites - Collaborate closely with 80+ licensees around the globe (excluding USA & Canada) to implement comprehensive retail websites and brick-and-mortar strategies - Lead an international creative and marketing team responsible for providing go-to-market brand collateral for both B2B & B2C - Ensure brand consistency across 66+ countries - Drive digital transformation and brand expansion - Identify new ways to leverage local cultural variances to increase sales - Nurture accounts and aid in the traffic growth to stores and websites - Spearheaded the launch of Skills- Digital Marketing - E-commerce - Brand management - Marketing strategy - Team leadership - Cross-cultural communication - Problem-solving - Strategic thinking - Creativity - Passion A highly motivated and results-oriented marketing leader with a proven track record of success in expanding the brand around the globe.