Rodrigo Nobre do Nascimento
Product Designer @BUSPAY
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WORK HISTORY
Product Designer @BUSPAY
São Paulo, BR
Played a dual role as User Experience Designer and Project Manager in the development of novaitapemirim.com.br, a key platform generating over R$4M in monthly sales, establishing itself as one of the company\'s primary revenue streams;• Strategically led the planning, scoping, and management of the project while actively contributing to its development — creating prototypes, crafting UX copy, and designing user interfaces;• Spearheaded the implementation of a UX Design culture at BUSPAY, leading the shift from a traditional business mindset to a customer-centered and experience-driven approach;• Designed and launched new features for the BUSPAY app, enhancing usability, engagement, and overall user satisfaction;• Oversaw the development of BUSPAY’s brand identity and digital presence, ensuring a consistent and impactful experience across all platforms, including the new corporate website (currently under construction);• Applied SEO and SEM strategies, produced marketing and transactional emails, and leveraged market research and user insights to optimize digital performance and elevate the user experience.
EDUCATION
Fanshawe College
Interactive Media Design, Graphic Design
Faculdade Radial - Estácio
Tecnologia, Informática
SKILLS
ABOUT RODRIGO NOBRE DO NASCIMENTO
A professional with extensive experience in marketing and digital platforms. I have worked on various projects such as the launch of apps and digital customer service solutions, as well as the maintenance and monitoring of websites and microsites. This work has resulted in a significant number of leads and downloads.In recent years, I have developed a passion for UX, completing training, certifications, and attending lectures to deepen my knowledge on the subject.More recently, even while holding the position of Product Owner, I have also worked as a UX/UI designer on several projects, conducting research, mapping user journeys, developing low and high-fidelity prototypes (using Figma as the primary tool), running design sprints, and conducting user testing.My goal is to offer not just a pleasant experience, but to add (more) value to products and engage both internal and external customers. I focus on everything from communication to the final interface, always with the customer at the center of the business. Therefore, I believe I can bring significant value to the team by applying my technical knowledge alongside my multidisciplinary experience.
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