Rodrigo Lepez Vela
Head of Sales St Luke School of Medicine @Cintana Education
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WORK HISTORY
Head of Sales St Luke School of Medicine @Cintana Education
MX
Spearheaded sales and marketing initiatives at St Luke School of Medicine, significantly enhancing brand visibility. • Achieved a remarkable 38% increase in new enrollment year-over-year and a 96% re-enrollment rate within nine months.• Repositioned the brand through a targeted marketing strategy, attracting a higher-value customer base — 24% of new students paid the full year upfront.• Managed CRM systems and digital channels to optimize student engagement and experience. • Led commercial project management efforts, streamlining the enrollment process and boosting student satisfaction.
EDUCATION
Tecnológico de Monterrey
B.A., Industrial Design
Istituto Europeo di Design
Erasmus
Universitat Pompeu Fabra
Master, Branding & Packaging
Universitat de Barcelona
Master en Diseño Sostenible y Arquitectura Bioclimática, Architecture
ABOUT RODRIGO LEPEZ VELA
With over 15 years of experience across Education, Architecture, and Design, I am driven by the belief that well-designed ideas can improve lives, shape culture, and drive sustainable growth.As Chief Operations Officer at Aldea Uh May by Pininfarina, I led the architectural development and operations of bioclimatic and sustainable real estate projects in Mexico — aligning design, technology, and community identity to create spaces that reflect both local values and global innovation and comply with Financial requirements.As Head of Sales for St Luke, part of the Cintana Education network, I spearheaded commercial strategy and creative marketing for a 37% increase in New Enrollment. I led initiatives that significantly increased student enrollment, optimized sales funnels, and reduced significantly the attrition achieving consistent double-digit growth, despite market challenges. This role strengthened my ability to merge data-driven strategy with human-centered communication, fostering creative, high-performance teams.My expertise bridges creative direction, management, and strategy, combining design sensitivity with business acumen. I specialize in project leadership, growth strategy, branding, and design education, helping organizations translate creativity into measurable impact.I have collaborated with both local and international companies, from product and architecture development, to Medical branding and educational innovation, and have been invited to speak at conferences and universities in Latin America and Europe on topics related to design futures, innovation, and organizational creativity.Curious by nature and passionate about lifelong learning, I thrive in multicultural environments and speak six languages fluently — English, French, Italian, Portuguese, Catalan, and Spanish.
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