Rodrigo Ladero
Governance and Experience Program Manager - Seller Governance @TikTok
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WORK HISTORY
Governance and Experience Program Manager - Seller Governance @TikTok
London, GB
Driving seller funds strategy and fast-settlement innovation across EMEA markets, owning end-to-end program delivery from policy design through cross-functional launch- Owned a market-wide settlement revamp, migrating from 3 to 5 tiers aligned to a global framework — unlocking faster payout eligibility and improving the seller experience at scale- Launched an accelerated settlement capability across multiple European markets, improving acquisition and retention of high-value sellers through a phased, risk-gated rollout from curated eligibility to dynamic criteria- Designed and introduced a tiered Reserve Policy across EMEA and JP markets, eliminating negative balance exposure and enabling safe fast settlement through a structured fund-withholding and release mechanism- Built a special segment benefits program from scratch targeting high-potential seller cohorts — covering screening criteria, benefit delivery, monitoring, and exit criteria — with regional expansion and full automation planned for the next quarter- Led a new market campaign business requirements document, securing product resource commitments and delivery timelines in partnership with Campaign and Affiliate Marketing to support regional growth
EDUCATION
Universidad Politécnica de Madrid
Degree in Industrial Engineer, Industrial Engineering
Universidad Politécnica de Madrid
Master's degree in Industrial Engineering
thePower
FutureLeaders - Business Expert, administration and management
Universidad Politécnica de Madrid
Master's degree in Automation and Robotics, Industrial engineering
ABOUT RODRIGO LADERO
Ecommerce Programme Manager | Marketplace Growth | Seller Strategy | Global I build and scale the programmes that keep ecommerce marketplaces growing ~ fast. At TikTok Shop, I own seller funds strategy and settlement infrastructure across EMEA, shipping end-to-end programmes that unlock seller growth, reduce financial risk, and improve the seller experience at scale. At Amazon, I drove supply chain analytics and last-mile innovation across the EU. What I\'ve delivered- Revamped a market-wide settlement framework, migrating to a tiered global structure that unlocked faster payout eligibility and improved the seller experience at scale- Launched an accelerated settlement capability across multiple European markets - phased from curated eligibility to dynamic criteria, improving acquisition and retention of high-value sellers- Designed and deployed a tiered Reserve Policy across EMEA and JP, eliminating negative balance exposure and enabling safe fast settlement through a structured fund-withholding mechanism- Built a special segment benefits programme from scratch, covering screening, benefit delivery, monitoring, and exit criteria; with regional expansion and automation in flight- Led new market campaign requirements and secured product resource commitments, partnering with Campaign and Affiliate Marketing to drive regional growth- Removed onboarding restrictions for vetted sellers during key campaigns across five European markets, unlocking significant GMV while maintaining quality through real-time monitoring- Reduced high-risk seller exposure through a targeted probation strategy, capping a majority of high-risk order volume and improving key compliance metrics- Extended fast-settlement benefits to high-performing sellers - boosting liquidity and inventory turnover without increasing platform risk I work at the intersection of marketplace operations, product, risk, and data - turning complex, multi-stakeholder problems into clean programme execution.
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