Rodrigo Carone
Director, Media Effectiveness at Google
- Role
- Global Director Media Effectiveness at Google
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Rodrigo Carone
Senior leader in media & advertising industry, specialized in leading through change and identifying scalable approaches to sustain rapid business growth for new advertising technologies.Vast international business experience working with all major markets in the Americas, Europe, Asia and Australia.
Experience
Global Director Media Effectiveness
Sep 2024 — Present · San Francisco, CA, US
Education
Universidade Presbiteriana Mackenzie
Bachelor's degree, Business Administration and Management, General
2004 — 2008
ESPM Escola Superior de Propaganda e Marketing
Master of Business Administration (MBA), Digital Communication and Media/Multimedia
2012 — 2013
Fundação Cásper Líbero
Bachelor's degree, Radio, Television, and Digital Communication
2003 — 2006
The Wharton School
Google Marketing Academy
2015 — 2015
Skills
- Digital Media
- Television
- Web Analytics
- Google Adwords
- Online Merchandising
- Marketing Strategy
- Mobile Marketing
- Product Management
- Online Advertising
- Digital Strategy
- Strategy
- E-Commerce
- Advertising
- Market Research
- Internet
- Business Metrics
- Digital Marketing
- Marketing
- Google Analytics
- Media Planning
- Online Marketing
- Price Modeling
- Business Intelligence
- Sales Metrics
- Product Development
- Price Optimization
- Business Strategy
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