Rodrigo Pinheiro
Health Customer Management Senior Manager @Best Buy Health
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WORK HISTORY
Health Customer Management Senior Manager @Best Buy Health
San Diego, CA, US
Develop execution strategy and tactics to support multiple Consumer Engagement Initiatives including, but not limited to, Customer Communication, Retention Strategy, Survey Strategy, Customer Profile, etc. Lead the Engagement Managers to leverage customer analytics, insights, and research to develop and manage Engagement programs that strengthen customer satisfaction and decrease disconnects. Identify, analyze and measure KPI targets for customer engagement programs ensuring they bring value to meet company objectives. Partner across Best Buy Health and Best Buy to leverage best practices, drive planning and prioritization in customer engagement strategies. Contribute to annual planning, budgeting, and monthly re-forecasting.
EDUCATION
ESPM
Postgraduate - Marketing Management, Marketing/Marketing Management, General
ESPM
In Company Course - Marketing Services, Business, Management, Marketing, and Related Support Services
Instituto Infnet
WebDesigner, Web/Multimedia Management and Webmaster
University of San Diego
Extension Course, Event Management
UC San Diego
Certificate, Digital Marketing
ESPM
B.A. in Social Communication - Advertising, Advertising
ABOUT RODRIGO PINHEIRO
I am a strategic, results-driven global marketing leader with over 25 years of experience, specializing in experiential marketing, brand activations, and corporate events for global brands including Apple, LG, SAP, IBM, and Samsung. I partner with executives and teams to translate brand objectives into memorable, ROI-driven experiences that engage customers and strengthen brand equity.As founder of an experiential marketing agency, I led high-impact campaigns, product launches, and retail activations, combining creativity, strategy, and leadership to deliver measurable results.Core Expertise: Experiential Marketing | Brand Activation | Global Brand Strategy | Customer Engagement | Corporate Events & Product LaunchesPassionate about creating experiences that leave a lasting impression and mentoring teams to deliver excellence. Let’s connect if you’re interested in experiential marketing, brand activations, and corporate events.
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