Rodolfo Sandoval

About Rodolfo Sandoval

When I shifted from systems engineering early in my career to marketing and media, what I brought with me was a focus on efficiency and making the complex into something simple through critical thinking and team-building. There is a lot of uncertainty in the marketplace and so much time can be wasted if we don\'t understand how the details relate to the big picture. So, whenever I\'m working with a new brand, I seek to understand the company, how they work, and the marketing needs of the moment and down the pipeline. Understanding how they all come together is a systems question at scale and amid intense variability.Similarly, I\'m a firm believer in investing in the development of effective leaders and providing my teams tools to make significant impact. I can also pivot to build across a variety of brands for diverse markets because I have a passion for connecting brands and customers. I genuinely believe in the power of marketing to create connections that drive value for all parties involved. Together, my teams and I have:• Grown global brands ranging from entertainment (Warner Bros, Showtime, HGTV, Food Network, AOL Latino) to consumer goods (Boots, Lavazza) to corporate brands (UPS, Canon, EY, and Citizens Bank). • Generated $78M-$130M in revenue for brands like UPS, Canon, EY, and Citizens Bank by deploying strategic, data-driven, agile response to market at GroupM.• Exceeded ROI performance goals 105% to plan YOY for brands at GroupM. While I can comfortably navigate complex situations, I ultimately drive growth by identifying intersections in a world of disparate ideas. One of my core strengths - and the bedrock of branding and marketing - is communication across groups that helps formulate effective, data-informed strategies for maximum impact.

Experience

1. Global Investment Lead

   WPP Media

   Jan 2015 — Present · New York, NY, US

   Sought after to head investment strategies for major brands across multiple continents and to connect culture relevancy with media and tech applications. KEY ACCOUNTS Citizens Bank, Spin Master, Canon, Bombardier Rec Products, Boots, Husqvarna, No7, Lavazza, EY, & UPS.BRAND LEADERSHIP & STRATEGIC GROWTHExceeded ROI performance goals YoY, amid 15% budget reductions by leveraging data, measurement frameworks, and strategic budgeting across key channels. Generated $78M-$130M in revenue across brands by deploying strategic, data-driven, agile response to market.Case study: Drove UPS, Global to Top 10 accounts for GroupM by building the investment strategy and targeted performance practice.Leads executive-level brand communication as liaison to key decision-makers, producing C-level presentations.OPERATIONS & PEOPLE MANAGEMENTAchieved scores of 80%- 85% from client-facing NPS surveys. Integrated Digital Investment team within Planning teams to manage negotiations, rate tracking, planning costs, benchmarking, and budget management, which supported overall ROI across client brands.Achieved ~90% talent retention with no loss to competitors in 10 years.Managed seamless lockdown-era communication shift between GroupM and client brands.

Education

• University of the People

  Master of Business Administration - MBA

• Purdue Global

  Bachelor, Information Systems

Skills

• Digital Marketing
• Content Management
• Strategy
• Digital Media
• Digital Strategy
• Strategic Partnerships
• Mobile Devices
• Social Media
• Online Marketing
• Marketing
• Television
• Sem
• SEO
• Integrated Marketing
• Online Advertising