Rodolfo A Muhlemann

Director, Programmatic @Havas Media Network

Vancouver, BC, CA

As a Programmatic Director, I lead efforts to optimize performance through strategic planning, innovation, and fostering a culture of collaboration. I specialize in building efficient, culture-driven teams that deliver results, with a strong focus on integrating sustainable practices and leveraging new technologies. I prioritize long-term growth and team well-being, working closely with stakeholders to align objectives and ensure seamless execution.I’ve built systems to streamline execution, focusing on efficiency and transparency. By prioritizing premium and sustainable inventory, I’ve reduced reliance on open exchange while ensuring better quality. Strengthening vendor relationships and experimenting with AI-driven bidding strategies have been central to optimizing performance. Additionally, I’ve conducted DSP audits, consolidated platforms, and refined reporting structures to lay the groundwork for scalable growth.In my role, I’m committed to driving both business growth and team development. I aim to continue refining processes, improving cross-team communication, and staying at the forefront of programmatic innovation. Always adapting to emerging trends, I work toward balancing strategic goals with the evolving landscape of digital advertising.

Centennial College

Certificate

Centennial College

Certificate

Universidad 'Santa María'

Bachelor's degree

Instituto Universitario de Tecnología Venezuela

College Diploma