Rodobaldo M. Gonzalez

About Rodobaldo M. Gonzalez

Talented, results-producing Marketing Professional with proven record of success planning…

Experience

1. Social Media Director

   SPARK

   Apr 2021 — Present · Tampa, FL, US

   Serve as senior level lead for brand, social media strategy and execution to provide innovative solutions and drive results for the clients and the agency. Select clients include: Norwegian Cruise Line, Tupperware, TGI Fridays, Visit Florida, Dave & Busters, Leslie’s Pool Supplies, and others.• Implement and evolve strategic efforts for client roster that have resulted in over 500 million video views, 300 million content impressions, and over 50 million content engagements to date.• Spearhead all social new business pursuits, resulting in over $5 million in agency revenue to date.• Establish and grow influencer program offering managing over 100 influencers for 7 clients.• Facilitate internal and external partnerships resulting in client retention and expansion of relationship with key clients driving additional scopes and incremental revenue.• Manage and mentor the social media department to drive departmental evolution of services.

Education

• University of South Florida

  Master of Arts

  2011 — 2013

• Florida Southern College

  Bachelor of Arts

  2001 — 2006

Skills

• Press Releases
• Public Relations
• Copywriting
• Sponsorship
• Editing
• Project Planning
• Twitter
• Project Management
• Advertising
• Management
• Strategic Communications
• Social Media Strategist
• Strategic Planning
• Project Team Management
• Research
• Microsoft Office
• Sales
• Email Marketing
• Publicity
• Social Networking
• Strategy
• Social Media Marketing
• Content Management
• Marketing
• Indesign
• Online Advertising
• Workshop Facilitation
• Digital Marketing
• Social Media
• Web Site Production
• Training
• Mac
• Leadership
• Online Marketing
• Content Development
• Cross-Functional Team Leadership
• Fundraising
• Marketing Strategy
• Marketing Communications
• Facebook