Rodney Naylor

About Rodney Naylor

Senior Sales & Marketing Executive – Food / Foodservice EXPERTISE… I have extensive food marketing and sales management experience in… New Product Introduction… Brand Positioning… Promotions Management… Market Planning… Vendor Partnering… Advertising Strategy… Research… Media Planning… General Business Management. Sales. New Business DevelopmentAWARD-WINNING LEADERSHIP… I offer a rich history of success developing sales/marketing strategies and tactics using multiple sources, effectively managing promotional activities and trade spending, and partnering with cross-functional sales organizations to drive growth by providing marketing support. THRIVE ON CHALLENGING OPPORTUNITIES… I excel at steering multiple projects simultaneously, managing high-performance marketing team members, delivering business-critical solutions, and presenting to customers such as McDonald’s, Sysco, US Foods, Gordon Food Service, Dot Foods, and others.CAREER MILESTONES:• Strengthened consumer awareness while deepening market share by collaborating with vendors to develop customized database.• Fueled website traffic 40% in first month and newsletter signup volumes 30% by steering new website development and execution initiative.• Accelerated sales volumes 15% by guiding new branding program.• Increased division profits 30% through product rationalization, margin improvement, manufacturing efficiencies, and product mix. • Participated in multimillion-dollar turnaround effort providing sales tools essential in fueling top-line sales volumes, improving bottom-line results, and enhancing sales and marketing effectiveness. LEADERSHIP STRENGTHS & CORE COMPETENCIES: Crisis Management | P&L Management | Sales Management | Strategic Planning |Account Management | New Product Development | Consumer/Trade Management | Promotions Execution | Team Building | Product Management | Relationship Cultivation | Cross-functional Team Leadership

Experience

1. Senior Vice President of Sales and Marketing

   Haco Culinary

   Aug 2017 — Present · City of Industry, CA, US

   HACO US is the North American division of HACO AG, a global food processor based in Switzerland. The US division is made up of Girard\'s Food Service and Plochman, Inc. Girard\'s is an industry leading innovation partner for prepared salad manufacturers and foodservice industry. The Plochman mustard line is one of the oldest and most respected in the US market.

Education

• American University

  Bachelor of Arts, International Studies

  1980 — 1984

• Thunderbird School of Global Management

  Master of International Management

  1986 — 1988

Skills

• Food Service
• Strategic Planning
• B2b
• Direct Marketing
• Promotions
• Pricing
• Account Management
• Integrated Marketing
• Strategy
• Marketing Management
• Market Analysis
• Market Research
• Business-to-Business (B2b)
• Advertising
• Forecasting
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications
• Trade Marketing
• Consumer Products
• Food & Beverage
• Sales Operations
• Pricing Strategy
• Food
• Market Planning
• New Business Development
• Product Development
• Business Strategy
• Catering
• Management
• Sales Management
• Product Marketing
• Merchandising
• Marketing
• Brand Development
• Segmentation
• Team Leadership
• Shopper Marketing
• Product Management