Rodney Long

About Rodney Long

I am a highly accomplished executive with over 20 years of proven leadership experience in Sales and Operations, spanning Corporate, Franchise, Private Equity, and Indirect business settings. I specialize in driving growth, transforming underperforming regions, and optimizing customer and operational outcomes. My next career focus is on advanced strategic leadership roles, such as Vice President of Operations, where innovation and measurable impact are keys to success.What sets me apart is my ability to revitalize under-performing teams and regions while fostering cultures of excellence. My strategic partnership-building approach with Fortune 500 companies, combined with hands-on leadership to cultivate future leaders, gives me a unique edge in delivering sustained growth and operational improvements. I’m known for using data-driven strategies and inspiring teams to exceed expectations.Throughout my career, I’ve achieved significant milestones, such as improving customer conversion rates from 12% to 19%, adding new memberships, and reversing losses to achieve monthly EBITDAR profitability growth between -3% and +5%. Recognized repeatedly for excellence, I’ve led regions from struggling to stand out status, to delivering consistent results with a forward-thinking approach.

Experience

1. Regional Director of Operations

   Whistle Express Car Wash

   Sep 2024 — Present · US

   I lead regional operations across a large, multi-site footprint, accountable for performance recovery, profitability, and scalable growth. My role centers on aligning field execution with enterprise objectives while stabilizing underperforming assets. By introducing disciplined governance, performance analytics, and leader accountability, I transformed operational consistency across the region. I serve as a bridge between corporate strategy and frontline execution, ensuring sustained results at scale. Led turnaround across 51 locations, converting low-performing sites into top operators Increased membership 34%, adding new members through conversion optimization Restored profitability via full P&L ownership, reversing double-digit losses Achieved consistent EBITDA / EBITDAR growth through financial rigor🧭 Drove enterprise initiatives through structured execution and data-driven decisions

Education

• Marshall High School, Marshall, MO

  High School Diploma, General

  1982 — 1986

Skills

• Telecommunications
• Leadership
• Performance Management
• Employee Training
• Recruiting
• Train the Trainer
• Strategic Thinking
• Interviews
• Leadership Development
• Staff Development
• Inventory Management
• Successful Negotiation
• Coaching
• Communication Skills
• Human Resources
• Youth Leadership
• Church Growth
• Personal Development
• Training Delivery
• Retail
• Christian Leadership
• Wireless
• Disc
• Store Management
• Public Speaking
• Business Strategy
• Building Relationships
• Management
• Team Building
• Strategic Planning
• People Development
• Marketing Strategy
• Hiring Practices
• Team Leadership
• Employee Engagement
• Ministry Leadership
• Church Revitalization
• Business Planning
• Executive Coaching
• Customer Retention