Rod Cruce

About Rod Cruce

Are you developing your leaders or just relying on them?TRUTH: Failure to grow your people results in high turnover, low morale and reduced profitability. If you’re only worried about the short term, don’t bother. But if you want long term sustainability, it’s a requirement.HERE’S THE THING: It used to be about hustle. Produce, produce, produce-especially in restoration and construction. If you weren’t working, you should’ve been. Burning daylight was no way to succeed! I’m with you, and I still get a lot more done in one day than the average human. And yet.We must work smarter instead of harder, especially with our people. And that includes:Training & EducationPlanning & OptimizingScale, Grow & ProfitIf you do this, you’ll PRODUCE far more. with more EFFICIENCY.And if you’re NOT taking TIME to do this, you’re moving too fast. Here’s a way to get started:Team Inquiry: Ask your team. What do they need to be successful? What doesn’t work? What are they curious about? How can you help them grow, individually? Personal Inquiry. A Lot: Get curious. Ask questions. About their wife’s surgery. They’re son’s lacrosse championship. This expresses interest and helps people talk about themselves. Do a Reverse Review: Sit down with employees and ask THEM to assess their own performance. What have they learned? Where have they succeeded? Then ask them to review YOU. As a former Green Beret (21 years), GC and DC (20 years), I’ve literally changed the face of regions, countries, organizations and companies-mostly by winning hearts and minds with rapport-building. Now I do the same thing for small businesses, translating strategy and wisdom into operations and efficiency. As a business owner since 1994, I’ve.Transformed a financially stressed, underperforming restoration company. Led the same company to profitability in 4 mo’s; Top Performer status in 15 mo’s. Saved a 500M contractSecured 40M in contracts in 18 months I’m patient, action-oriented and a fast dot-connector, leading with pros, covering the cons and getting to transformation. Also….Skydiving Champion 🪂 & dedicated family guy.I work with companies who want to grow. And leaders who want to grow their people. No excuses. If that resonates, let’s have a conversation. https://calendly.com/trifecta-growth

Experience

1. Founder CEO

   Trifecta Growth Institute

   Sep 2021 — Present · Highlands Ranch, CO, US

   Trifecta Growth Institute optimizes and grows companies through training, leadership and operational optimization coaching and consulting. We guide and assist the client by implementing a system that enables their leadership team to organize chaos and establish a predictable framework that is efficient and effective to increase productivity and profits. The company does this by elevating industry professionals through training and creates subject matter experts with enhanced creditability and industry specific certifications. Our team works directly with our client’s leadership to help their companies go from being unpredictable, disjointed, and unstable to accountable, united, and productive.

Education

• Campbell University

  Bachelor of Science (BS), Computer Science

• University of Central Florida

  Master of Science (MS), Industrial Engineering & Management Systems

Skills

• Executive Management
• Operations Management
• Emergency Management
• Leadership Development
• Security+
• Special Operations
• Business Intelligence
• Information Assurance
• Command
• Program Management
• International Security
• Risk Management
• Counterterrorism
• Defense
• Operational Planning
• Homeland Security
• Intelligence
• Crisis Management
• Force Protection
• Army
• Security Operations
• Proposal Managment
• Intelligence Analysis
• International Business
• Physical Security
• Counter-Intelligence
• Government Contracting
• Protection
• Weapons
• Dod
• National Security
• Emergency Planning
• Government
• Vulnerability Assessment
• Counterintelligence
• Asset Protection
• Security Clearance
• Proposal Writing
• Leadership
• Military Experience