Rodney McCasland
Business Development Representative @DIRTT
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WORK HISTORY
Business Development Representative @DIRTT
FL, US
EDUCATION
University of North Texas
Vocal Performance
SKILLS
ABOUT RODNEY MCCASLAND
With more than 25 years of experience working within the design community, I’ve built a career centered on relationships, trust, and long-term growth.My background spans residential, commercial, corporate, hospitality, government, education, healthcare, and multi-family environments, providing product and solution-based support across flooring, furniture, architectural products, wallcoverings, and interior materials.Throughout my career, I’ve partnered closely with the A&D community, contractors, installers, and end users to help bring projects to life — not just by selling products, but by understanding design intent, solving challenges, and creating value at every stage of the process.I’m known for my ability to grow territories, strengthen brand presence, and build authentic connections that lead to sustainable business. In addition to my professional roles, I’ve served as a CEU instructor and held leadership positions with IIDA in both Central Florida and Nashville, allowing me to stay deeply connected to the design community while mentoring and supporting emerging designers.I thrive in roles that blend strategy with relationships — where collaboration, creativity, and market development come together to drive meaningful results.
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