Rodney F.

About Rodney F.

An engineer at heart, transformed through entrepreneurship to view with a strategic lens, am a though leader in consumer privacy, data ethics, identity resolution, and AI-mediated addressable media customer orchestration, Have spent my career helping major brands reach new standards in identifying, reaching, and engaging new customers while building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. For the past 6 years my focus has been in Life Sciences working for two large biopharma companies, building a privacy-friendly addressable media data collaboration platform for the purpose of orchestrating AI-mediated engagement with consumers most likely to have immediate needs for advanced biologic medicines. I have also served as technical lead for Cookieless Workstream, Future Fitting connected consumer platforms for the deprecation of cookies, loss of identification signal, and the changing regulatory and privacy landscape. I was involved in all aspects of consumer marketing including creation of ML models to identify audiences, activation of those audiences to addressable media, and cross media intelligence measurement and dynamic optimization of digital media spend. In my entrepreneurial phase, I founded marketing consumer identity and resolution company CognitiveDATA, which ten years later sold to Merkle, a large interactive digital agency that sold to multiple-national media and advertising conglomerate Dentsu. Skillset Specialties:AI Mediated Orchestrated Engagement ExpertCustomer Experience Expert AdTech Digital Media Activation ExpertData & Audience Acquisition ExpertConsumer Privacy Data Ethics Expert Digital Customer Journey Orchestration Expert Social Media Awareness, Conversion, & Retention MarketingSocial Audience Acquisition & GrowthAffiliate & Influencer MarketingPaid Search, Retargeting, & eMail ExpertiseWeb Platforms, Conversion Funnels, & MarketplacesDigital Measurement & DashboardsTraining & Certifications:Boston Consulting Group Agile TrainingLiveRamp Safe Haven Clean Room LiveRamp Identity ResolutionThe Trade Desk DSP PlatformPlatform & Systems Experience:LiveRamp Safe Haven Clean RoomLiveRamp Safe Haven Identity Resolution Adobe Experience ManagerAdobe Experience Platform Salesforce Marketing CloudFacebook, Instagram, & Twitter Audience & Campaign ManagementDigital Media Activation Using Walled Gardens, DSP, OLV, POLVDigital Marketing Platforms (DMP)Customer Data Platforms (CDP)The Trade Desk Demand Side Platform

Experience

1. Digital Product Line Owner - Dtc P Advanced Analytics & Ai

   Sanofi

   Jan 2026 — Present · Paris, FR

   Responsible for designing implementing, and operating AI enabled capabilities that utilize foundational time sequenced signals to support AI mediated engagement with prospective patients, patients, and caregivers across the full spectrum of digital brand engagement during the full lifecycle of the customer journey from awareness, to decision, to script, to post script support for a Global Biopharma enterprise.

Education

• University of Arkansas

  B.S., Mechanical Engineering

  1979 — 1983

Skills

• Entrepreneurship
• SEO
• Strategy
• E-Commerce
• Segmentation
• Multi-Channel Marketing
• Return on Investment
• Integrated Marketing
• B2b
• Direct Marketing
• Marketing
• Database Marketing
• Management
• Digital Marketing
• Online Advertising
• Marketing Strategy
• Lead Generation
• Customer Acquisition
• Crm
• Business Alliances
• Ppc
• Email Marketing
• Competitive Analysis
• Start-Ups
• Leadership
• Analytics
• Strategic Partnerships
• Online Marketing