Rod Forbes
Sales & Marketing Co-ordinator @Pharos Offshore Group
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WORK HISTORY
Sales & Marketing Co-ordinator @Pharos Offshore Group
Pharos Offshore Group (POG) offer the hire of subsea remotely operated vehicles (ROVs) to clients who wish to protect, inspect, or recover cables and pipelines in the seabed. My role at Pharos has been fluid to meet the demands of the sales and marketing function. Key achievements include:• Proposal & Tender Management: Rebuilt and re-engaged the sales pipeline following a period of significant change in the business. First point of contact for all prospective clients. Working closely with senior leadership to win new business and grow key accounts.• Strategic Development: Created and executed marketing strategies, focusing on brand elevation and market positioning.• Stakeholder Relationship Management: Fostered strong connections with internal teams, senior stakeholders, and external partners, ensuring that communication is clear and expectations are consistently met.• Digital Presence: Established and optimised Google Business presence and achieved top SERP positions for key assets.• Content Creation: Produced and published high-impact press releases, organised industry publication features, photographed key business events, and managed social media schedules.• Website Management: Enhanced the website with dedicated pillar pages and product pages and implemented website analytics for data-driven decision making.• Media Production: Created renders of new ROVs using Photoshop and edited drone footage with Premiere Pro (resulting in the company\'s most engaged with LinkedIn content).• Re-branding: Led a company-wide re-branding exercise to modernise the brand image. Managed external agencies.
EDUCATION
Northumbria University
Master's degree, Digital Marketing
RMIT University
Industrial Design
Northumbria University
Bachelor's degree, Industrial and Product Design
ABOUT ROD FORBES
I\'m a dynamic and results-oriented sales and marketing professional with a proven track record of successfully managing multi-channel marketing and communications campaigns. Experienced in developing and implementing marketing strategies to drive brand awareness, engagement, and lead generation aligned to enable sales and drive growth. Skilled in stakeholder relationship management, project coordination, and data-driven decision-making. Passionate about leveraging innovative marketing techniques to achieve organizational objectives.My background in product design means I have a sharp eye for detail, and my agency experience has given me a robust attitude towards problem solving. I am experienced in both digital and traditional marketing execution, strategy, project management, PR, departmental growth, as well as sales and BD. I am committed to developing my marketing skills, and am actively working towards chartership. Connect with me and let\'s chat!
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