Rodrigo Farias
Product Owner / Lead Market Access GenAI Products - Associate Director | Sanofi
- Role
- Product Owner Lead Market Access Genai Products - Associate Director at Sanofi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rodrigo Farias
As Product Owner / Lead of AI & Advanced Analytics program at Sanofi, I bring over three years of expertise in designing and managing cutting-edge AI-driven solutions to enhance omnichannel engagement and data-driven customer experiences across global markets, including the US. My role emphasizes aligning innovative digital strategies with organizational goals to deliver impactful, customer-centric outcomes. Leveraging a strong foundation in digital marketing and technology cross industry, I have supported cross-functional teams in deploying scalable solutions tailored to regional needs. By seamlessly integrating advanced analytics with multichannel marketing strategies, I enable impactful decision-making and drive digital transformation in dynamic healthcare ecosystems.
Experience
Product Owner Lead Market Access Genai Products - Associate Director
Aug 2025 — Present · New York, NY, US
Product Owner/Lead of Market Access GenAI Products focados em strategy & storytelling build uitlizando LLM e outras ferramentas relacionadas à GenAI.
Education
FIA Business School
Postgraduate, Communication, Marketing and IT
2011 — 2011
ABEMD - Associação Brasileira de Marketing Direto
Specialization in Marketing, Marketing
2012 — 2012
Universidade Federal de Uberlândia - UFU
Bachelor, Economics
2002 — 2005
Universidade Federal de Uberlândia - UFU
Industrial Economics
2005 — 2005
Skills
- Sap
- Business Intelligence
- Excel
- Customer Relations
- Powerpoint
- Word
- Budgeting
- Microsoft Office
- Negotiation
- Real Estate
- Analysis
- Market Planning
- Teamwork
- Selling
- Portuguese
- Business Process Design
- English
- Microsoft Crm
- Crm Software
- Online Marketing
- Marketing Management
- Social Media Marketing
- Marketing Communications
- Market Analysis
- Email Marketing
- Economics
- Cognos
- Training &Amp; Development
- Solution Selling
- IT Management
- IT Governance
- Mobile Applications
- Mobile Marketing
- Mobile Software
- E-Business
- E-Commerce
- E-Learning
- E-Learning Development
- Strategic Communications
- Customer Service
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