Roderick Kabel
- Role
- Marketing Director at Deckwise , The Ipe Clip Fastener Company, Llc
- Location
- Sarasota, FL, US
- LinkedIn followers
- 500 followers
About Roderick Kabel
With distinguished experience in marketing, product development, advertising, and sales…
Experience
Marketing Director
Deckwise , The Ipe Clip Fastener Company, Llc
Jan 2014 — Present
LBM Industry Marketing, Advertising and Sales • Work closely and consult with ownership, including engineering and operations • Develop and implement cohesive LBM marketing and advertising increasing brand awareness • Proven experience and knowledge of SEO, PPC and analytical tools ensuring brand messages • Resource allocation and management of annual marketing and advertising budget • New product launches for LBM products through Distributor/Dealer/Consumer channels • Manage national channel outlets (Home Depot, Lowes, Menards, Amazon) with the objective of maximizing market share profitability, and sustained growth • Procure Company, advertising, news, new products, with LBM publications • Develop informative product documents, photography, and instructional videos • Consistently monitor Company websites SEO for internet traffic growth • Work closely with Company engineer to develop new product instructional publications • Implement new and efficient customer acquisition systems to increase brand awareness • Develop new Company private label products as well as Company Dealer private labeling program • Work closely with Company in-house Legal Counsel to implement partner agreements • Develop content for social media, newsletters and direct mail promotional items • Plan and manage PPC LBM co-op advertising strategy ensuring Dealer and Company growth through local product purchase targeting • Monitor Dealer/Distributor MAP and MRP Policies for Company online products • Develop and execute quality customer assurance programs including Authorized Dealer branding • Plan, execute and participate in national trade shows through attendance and coordination
Skills
- Digital Media
- Product Development
- Web Marketing
- New Media
- Blogging
- Web Content
- Trade Shows
- Content Management
- Content Development
- Creative Direction
- Social Networking
- Online Marketing
- Crm
- Digital Marketing
- Press Releases
- Newspapers
- Project Management
- Marketing Communications
- Integrated Marketing
- Sales
- Art Direction
- Editorial
- Indesign
- Google Adwords
- B2b
- Ppc
- Direct Marketing
- Management
- Marketing Strategy
- SEO
- Website Development
- New Business Development
- Content Strategy
- Online Advertising
- Event Planning
- Brand Development
- Photography
- Editing
- Youtube
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.