Garrett R.
Manager of Marketing Analytics @Nbc Sports Next
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WORK HISTORY
Manager of Marketing Analytics @Nbc Sports Next
NBC Sports Next is fueled by its mission to make playing sports better, developing sports technology that delivers innovative solutions and immersive experiences for athletes, coaches, players and fans everywhere.
ABOUT GARRETT R.
At NBC Sports Next, our team\'s mission revolves around enhancing sports experiences through technology and innovation. My role as Manager in Digital Marketing Analytics has been pivotal in driving this mission forward by leveraging cutting-edge data modeling and management to inform strategic decisions. The digital landscape is constantly evolving, and so is our approach to brand storytelling and audience engagement. By integrating marketing data with CRM insights, we\'ve optimized our ad budget and maximized reach across various channels, ensuring every campaign is data-backed and effective. With expertise in Google Looker Studio and Marketing Cloud Intelligence (formerly Datorama), I lead efforts to transform complex data into actionable intelligence that propels our marketing initiatives.
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