Roddy Richards
3x Founder | Tech Ally | I help mid-market operators find the margin they’re losing to operational inefficiency | Founder, WestLink & Reflex | Denver, CO
- Role
- Founder & CEO at Westlink
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Roddy Richards
Most mid-market businesses are leaking 10-15% of their margin to operational inefficiency they can\'t see. The processes that worked at 500 units don\'t work at The work arounds that made sense three years ago are now costing real money every month. And because the business is still profitable, nobody\'s looking for the leak.That\'s what I do. I help operators find where they\'re losing money and time and fix it.I founded WestLink in 2016 after years in NYC\'s startup ecosystem (Betaworks, Salesforce, venture-backed startups). For 9 years we\'ve built custom software for companies that have outgrown off-the-shelf tools. 100+ clients, from startups to Fortune 500.More recently I built Reflex, delivering margin recovery. We embed with operations teams, observe how work actually gets done, find where time and money are leaking, and build the automation to stop the bleeding. I work mostly with middle-market operators, and businesses preparing for exit.What I\'m focused on right now:→ Helping CEPA advisors quantify operational value for their clients→ Reducing compliance overhead for multifamily, LIHTC/affordable housing operators→ Hardening vibe-coded MVPs for non-technical founders (Vibe to Live)→ Teaching dev teams to ship 3x faster with AI toolingIf any of that resonates, I\'d genuinely enjoy the conversation.Denver, CO | r••••@westlink.com
Experience
Founder & CEO
Nov 2016 — Present · Denver, CO, US
Most business owners don’t realize that inefficient operations quietly drain their revenue. WestLink makes those hidden losses visible and uncovers at least $50K in operational inefficiency within 30 days, guaranteed.We expose the bottlenecks draining your margins, quantify the financial impact, and identify the fastest way to stop the bleeding. Then help you implement the highest-value automations and operational improvements to put recovered profit back into your business and ensure your operations move toward measurable, ongoing ROI.Our recent client highlights include: 8 CES Awards for a pioneering wearable tech app that forecasts alertness using NASA algorithms, WatsonML, and industrial fatigue science 80+ Clutch Awards Top-ranked development company in travel and wearable technology Key collaborator in the Bose Frames launch, partnering with a pioneering startup to integrate audio augmented reality and iOS Reduced promotional product waste by 50% for Diageo by replacing an inefficient, outdated Excel process with a streamlined, data-driven solution
Education
University of Colorado Boulder
BA, Economics
Boston University
Computer Science
Skills
- Web Analytics
- Entrepreneurship
- User Experience
- Mobile Marketing
- Product Management
- Saas
- Digital Strategy
- E-Commerce
- Mobile Devices
- Strategic Partnerships
- SEO
- Online Marketing
- Mobile Applications
- Start-Ups
- Analytics
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