Rod Boev
- Role
- Full-stack Developer at Inkreel Basedin.Nyc
- Location
- Bronx, NY, US
- LinkedIn followers
- 500 followers
About Rod Boev
From NBC Sports and Victoria’s Secret to Visa and the NFL, I’ve worked with some of the…
Experience
Full-stack Developer
Dec 2017 — Present
Under the umbrella of my own consulting agency, I partner with well-known advertising and marketing agencies, as well as individual clients. • Clients include VineSpring, Pip\'s Island, Kim Seybert and Mezocliq. • Previous clients include Razorfish (now Sapient Publicis), Ruder Finn, CAHG, Story Worldwide, Geno.me, Mount Sinai School of Medicine, Rutgers University and Schering-Plough. • Most recently, I’ve found a niche in driving bottom-line metrics by employing data science and meaningful analysis to draw out new business insights. These projects are generally designed to meet an initial specific business need and evolve as the data is analyzed, leading to continuous improvement in moving-target KPIs. Featured client: Kim Seybert • Drive bottom-line growth by aligning efforts across e-commerce development and digital marketing to business KPIs. Lead and contribute directly to those efforts. • Refactor front-end code base. Implement best practices around ES9 and graceful degradation. Modernize workflow by implementing a Node.js-based toolchain. Reduce TTSR by over 80%. • Implement user behavior analytics, A/B testing and replay analysis. Streamline and optimize checkout flow. Implement Apple Pay and PayPal One Touch for mobile users. • In a trailing-3-month period, increase conversion rate 234% over e-commerce industry average, ROAS by 316%, and revenue by 42% YOY, normalized for visitors and promotions.
Skills
- Advertising
- Gitflow
- Html 5
- Mobile-First Development
- Information Architecture
- Less
- Search Engine Optimization (SEO)
- Css
- Ajax
- Eclipse
- Digital Strategy
- Cross-Functional Team Leadership
- Scrum
- A/B Testing
- Agile
- Linux
- Web Standards
- Javascript
- Project Management
- Xml
- Nosql
- React.js
- User Experience Design
- Cassandra
- Jquery
- Sass
- Interactive Advertising
- Responsive Design
- Animation
- Responsive Web Design
- Wordpress
- Hands-on Technical Leadership
- Online Advertising
- Git
- Cms
- Agile Methodologies
- Interaction Design
- Management
- SEO
- Kanban
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