Rod A. Covey

Executive Vice President @Crowl Marketing Creative

North Canton, OH, US
EMAILS
r•••••@crowlinc.com
MOBILE NUMBERS
+13•••••••40

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WORK HISTORY

Sep 2017 — Present

Executive Vice President @Crowl Marketing Creative

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North Canton, OH, US

EDUCATION

1972 — 1977

The Ohio State University

B.A. with honors

SKILLS

Integrated MarketingDigital MarketingSocial MediaPublic RelationsB2bBrand DevelopmentMarketingJournalismCopywritingBroadcastAdvertisingWeb ContentCorporate BrandingDigital MediaFacebookNewspapersContent StrategyOnline MarketingMarketing StrategyStrategic PlanningStrategic CommunicationsRadioContent DevelopmentCrisis CommunicationsMarketing CommunicationsMarket ResearchPublicityDirect MailWeb Development

ABOUT ROD A. COVEY

More than 40 years\' marketing communications experience. Started as a staff writer for a suburban Chicago daily newspaper. Joined Covey & Koons, Inc. as a copywriter and was named account executive in 1979, vice president in 1994 and president in Launched Covey-Odell Advertising in 2008; the company was named Business of the Year in 2009 by North Canton Area Chamber of Commerce. Covey-Odell merged with Crowl Marketing | Creative in 2017. Rod is a past president of Canton Advertising Club and Ad Person of the Year recipient and has served on the publicity/fund-raising committees of United Way, United Arts Fund, Mental Health Association, American Heart Association, Star Academy Foundation, Smile for a Lifetime Foundation, Heritage Christian School and Buckeye Council, BSA. Specialties: Strategic market planning, public relations, copywriting for print and web, developing solid brand positions for companies across wide spectrum of media including both traditional and new media

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