Rod Oneal

Experience Lead, Sales Mobile Design Studio @Wells Fargo

San Francisco, CA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2013 — Present

Experience Lead, Sales Mobile Design Studio @Wells Fargo

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San Francisco, CA, US

In early 2013, assumed leadership of the Customer Experience (CX) Sales Studio, supervising what is now a 40-plus team of interaction designers, visual designers, content strategists, and producers, delivering on 60-80 projects each year. Responsible for sizing, resource planning, and managing all sales related projects for desktop, tablet, and smartphone. In addition, a primary mandate for the Sales Studio was to create comprehensive smartphone design systems for mobilizing all of Wells Fargo’s public site and tools its product applications (apply.wellsfargo.com), and its fulfillment tools for acquiring accounts. By late 2015, strongly related design systems have been deployed across the entire sales journey using a combination of responsive and adaptive strategies that employ reusable templates and components for a new content management system as well as hard-coded applications and tools. By early 2016, 80-90% of the public site (more than pages) will have been mobilized.

EDUCATION

N/A

Vassar College

Bachelor of Arts (BA), Biochemistry

2001 — 2008

California Institute of Integral Studies

Doctor of Philosophy (Ph.D.), Philosophy and Religion

N/A

University of California, Berkeley

Master of Arts (MA), Biochemistry

SKILLS

Creative DirectionExperience DesignCmsThought LeadershipInformation DesignUser Experience DesignStrategyE-CommerceDigital StrategyEditingUser ExperienceContent StrategyManagementMobile DevicesMobile ApplicationsUser InterfaceWeb Content ManagementDigital MediaContent ManagementUser-Centered DesignUser Interface DesignStrategic LeadershipUsabilityInformation ArchitectureUsability TestingLeadership DevelopmentInteraction DesignSegmentationStrategic Communications

ABOUT ROD ONEAL

Over twenty years of experience designing and developing interactive products, websites…

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Rod Oneal — Experience Lead, Sales Mobile Design Studio at Wells Fargo in San Francisco, CA, US | Unifers