Rocky Pollington

Senior Marketing Operations & Growth Leader | Demand Gen, Marketing Automation, Marketing Operations

Role
Marketing Operations Manager at Sembi
Location
Cadillac, MI, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Rocky Pollington

I’m a senior marketing growth leader with over a decade of experience driving results across. I started out working with small businesses and agencies and have since scaled up to lead full-funnel programs for B2B SaaS companies.I’ve managed paid media budgets across, developed SEM and SEO strategies, and led campaign execution from planning through performance analysis. My approach blends creative planning with data-driven optimization, and I’ve worked closely with content teams, designers, and SMEs to launch high-impact campaigns that drive pipeline growth.On the operations side, I’ve built reporting infrastructure in Looker Studio, and improved how marketing connects with sales, customer success, and product teams. I’ve also supported that help teams move faster while staying aligned to org goals.I enjoy solving operational challenges, turning ideas into structured execution, and creating campaigns that actually move the needle. I’m looking for a team where I can contribute meaningfully, learn from others, and help build marketing programs that are both effective and sustainable.

Experience

  1. Marketing Operations Manager

    Sembi

    Nov 2025 — Present

Education

  • Northwestern Michigan College

    Information Technology and Business Administration

  • Wexford Career Technical Center

    Digital Media Production

Skills

  • Copywriting
  • Microsoft Office
  • Strategic Planning
  • Project Management
  • Online Marketing
  • Search Engine Marketing (Sem)
  • Email Marketing
  • On-Page Optimization
  • Social Media Marketing
  • Pay Per Click (Ppc)
  • Microsoft Excel
  • E-Commerce
  • Graphic Design
  • Link Building
  • Inbound Marketing
  • Search Engine Optimization (SEO)

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Rocky Pollington — Marketing Operations Manager at Sembi in Cadillac, MI, US | Unifers