Rocky Koplik
Vice President, Business Analytics @San Francisco Giants
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WORK HISTORY
Vice President, Business Analytics @San Francisco Giants
Led all aspects of discovery and launch as the Giants created a Business Analytics department for the first time.* Evaluated opportunities and directed effort that established a new data infrastructure and technology stack, leveraging cloud based and best in class ETL, data cleansing, data warehousing and CRM technologies.* Conducted effective candidate searches and hired key, new contributors as the Business Analytics group was established.* Incorporated new processes, with a focus on annual and quarterly strategic planning and bi-weekly sprints.* Focused efforts on an internal, full business-side shift of culture with objectives centered around the democratization of data, speed to insights, transparency and efficiency.* Fostered relationships with MLB contacts in Data Science, Club Analytics and Marketing, data and analytic professionals at other clubs and third party vendors to stay aligned to key initiatives and to remain focused on cutting edge process and technology.* Successfully impacted the Giants business and revenue bottom line through engagement with departments across the business side of the enterprise, including but not limited to Ticketing, Marketing, Partnership, Ballpark Operations, Transportation and Development.* Launched a research focused effort, with the creation of a Giants Fan Council and regular quantitative research with season ticket members and other customer segments.* Identified opportunities to integrate data science, machine learning, predictive analytics and app development to support a variety of business needs.
EDUCATION
Cornell University
BS, Consumer Economics & Housing
SKILLS
ABOUT ROCKY KOPLIK
Sports executive with two decades of experience in business analytics, management, sales, service and marketing.
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