Rocío L.
Founder & CEO @ Tozi Superfoods | Where Heritage Meets Health | Elevating Ancestral Mexican Foods for Modern Wellness
- Role
- Cofounder & CEO at Tozi Foods
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Rocío L.
Cofounder & CEO of Tozi Superfoods – Where Heritage Meets HealthNamed after the Aztec goddess of health and grandmother of the gods, Tozi is rooted in the ancestral wisdom and recipes of our Abuelitas, cultivated over six generations on our family ranch in Jalisco, Mexico. Tozi is committed to crafting delicious, clean, and nutrient-dense foods while championing sustainability and giving back. We celebrate powerful indigenous superfoods still underrepresented in the U.S. market, like non-GMO heirloom blue corn and amaranth.I’ve leveraged a decade of experience helping Fortune 500 companies across supply chain, finance, and sales, along with lessons from my family’s deep roots in the Texas restaurant industry and agriculture in Mexico, to grow Tozi from a farmers market favorite to retail shelves, with exciting expansion ahead.As a proud first-generation Mexican-American entrepreneur, I am blending my passion for nutrition, heritage, social impact, and business to share authentic Mexican flavors, inspire healthier eating habits, and create a lasting impact. If this resonates with you, let’s connect! I’m always eager to collaborate on innovation, sustainability, and uplifting our community.
Experience
Cofounder & CEO
Feb 2024 — Present · Austin, TX, US
Founded an award winning, heritage- & health-driven Mexican food brand, scaling from concept to retail, foodservice & hospitality presence statewide across Texas; including HEB, Central Market, The W Hotel, and The Well restaurants.
Education
Texas McCombs School of Business
BBA, Supply Chain Management
2009 — 2013
Northwestern University - Kellogg School of Management
Leading with Analytics and AI
2019 — 2020
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